As most small business owners do, they try to cut corners when first opening their doors, and unfortunately skimping on your businesses look and feel can be a costly fix later on.
While it seldom appears on the balance sheet, a strong, well-supported brand and logo is one of a company’s most endearing assets. To be honest, graphic design requires a creative expert. There is a major difference between a $25 quick and dirty logo you purchased online, and one that has been customized to fit you and your businesses.
Many clients have an idea of what they want their business materials to look like, but have no way to convey them. Leave it to the expert. Good graphic designers will know the best approaches to communicate your products and services to your customers. They will know what your competition does (because they will research it), the will take your preferences into mind and then come up with a number of creative solutions to get your message across. Most importantly they will develop the logo/art in the proper software so that it can be printed by any printer, and displayed on any computer screen.
1. Save Time
What font should you use? How do you make an icon? You have enough on your plate already. Do you really want to spend time trying to design a good logo? A graphic designer can come up with a design and also publish a brand identity document, in a quarter of the time it will take you to do it yourself.
2. Save Money
A graphic designer will know the most cost effective ways to design branding materials and keep your costs to a minimum. By the time you learn how to use that page layout software that came free with your computer, you may have invested several hours. Couldn’t that have been used more productively? Also, a designer can make a proper file in their graphic suite software, that printers and web developers will not have an issue with.
3. Professionally Designed Logos Help You Stand Out
Having a professionally designed logo is what’s going to raise your business above your competition. Using something you bought cheap online is not going to help you stand out from your competition. The only way people are going to remember you and your business is if your materials stand out.
4. Keeps Your Brand Consistent
If you’ve gone through the effort of hiring a designer, but then try and mimic their work on your own, your look and feel may lose it’s edge by being inconsistent. A designer will know which fonts to use and where, they will keep font sizes and colors consistent and ensure the overall look and feel of all your materials capture your brand.
5. Get The Logo You Want
Designers work with you. You hired them for a reason. Their end goal is to make sure you are satisfied. They want to ensure you feel confident in your brand’s look and feel before they send over the approved files.
6. You Gain Another Perspective
Designers are generally pretty creative folks, and they like to help their clients get the most out of every project. Professional graphic designers and creative marketing teams gather to discuss the state of the industry. It’s in these “secret sessions” where all the magic happens. And the best part is that is – you get to be included. All graphic designers love to do is present their creative ideas. So why not get in on the fun and hire one?
Don’t start your business off on the wrong foot. Make a lasting impression with the right logo, the proper branding and the right marketing materials to help you get your business off the ground.
Now Legend Web Solutions offers custom logo design and branding with our new hire Sarah Whitney, Art Director and Graphic Designer. For more information on this topic, or help with your brand and logo call us at 503.576.9330.