Posts in Website Design

Visual Branding for Your Business

February 6th, 2017 Posted by Website Design 0 comments on “Visual Branding for Your Business”

Branding

Is the primary visual DNA of your company’s brand.

And though it can also reference grammar, tone, word usage and point of view. Essentially, it’s used to describe, define and present examples of what your identity looks like in various visual media such as print, Internet and broadcast.

WHY IS IT IMPORTANT?

Branding separates you from competitors and helps your consumers remember what you are all about.

  • Clearly, delivers the message
  • Confirms your credibility 
  • Emotionally connects your target prospects with your product and or service
  • Motivates the buyer to buy
  • Creates User Loyalty 

LET’S START WITH THE LOGO

PICKING the right FONTS

Luckily, typography has been around a lo-oong time.

Typographic rules and conventions have had plenty of opportunity to establish themselves and there are loads of resources to help you out. The only problem is that by searching the internet you’re only going to find yourself confronted with millions of options.

Keep the essentials in mind. When you’re selecting multiple fonts to work together it’s crucial that you maintain both unity and variety.

A font is a set of printable or displayable text characters in a specific style and size. The type design for a set of fonts is the typeface and variations of this design form the typeface family.

Typeface – Helvetica italic is a typeface

Typeface Family – Helvetica is a typeface family

Font – Helvetica italic 10-point is a font

Typography

The beautiful art of designing and arranging different types of web fonts, letters, words and paragraphs used to create great web design as per priorities. Web typography helps online reader to connect text with images without any hassle.

Typography – the way in which the type is laid out to best achieve the desired visual effect and to best convey the meaning of the reading matter.

Kerning – the process of adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result.

Tracking – refers to a consistent degree of increase (or sometimes decrease) of space between letters to affect density in a line or block of text.

Leading – refers to the distance between the baselines of successive lines of type.

THE Psychology of COLOR

Color plays an important role in our everyday lives. It connects to our feelings in a unique way, making it a powerful marketing tool to harness when making design decisions. Your color choices need to reflect the message you want to share about your upcoming event or product.

Usually, color is the first thing that will draw the eye and visually guide your visitors, which is why it’s important that the colors in your design are purposeful and have meaning in their use.

PICKING THE Right Colors for YOUR WEBSITE

REMEMBER THE the Power of WHITESPACE

Why Does Whitespace Matter?

As a designer, I’ve always believed that whitespace is THE fundamental building block of good design. When designers talk about whitespace, they actually mean negative space, the space between elements in a composition. It is the portion of the page left unmarked; the space between graphics, margins and gutters.

It is the space between columns, between lines of type or figures that provides visual breathing room for the eye.

Whitespace is an important element of design for good reason. If used well and correctly, it can transform a design and provide many advantages to your website.

Work Space - Legend Web Solutions

10 ways to make your workspace more fun!

October 31st, 2016 Posted by Website Design 0 comments on “10 ways to make your workspace more fun!”

1. Your Own Schedule

Nothing says I love you more than — I trust you to manage your work schedule. Giving each employee the space and freedom to customize their weekly schedule to their personal work preferences is one of the best ways to create a better work environment.

2. Make it Feel Like Home

I like to wear slippers at work. Because it’s cozy!! Currently there is a huge movement toward the “home away from home” style of office design. Here’s the thing: employees need a work space that is separate from home to maintain that all important work/life balance, but that doesn’t mean work can’t be cozy and homelike. Who says you can’t have a blanket for work?

3. Free Snacks

You always hear that eating together as a family builds relationships and sparks dialogue — the same holds true for the office. Stocking a snack drawer is cheap, and creates a focal point for conversation in the office. It also keeps people really happy, because they don’t have to constantly run out of the office if they want a bite to eat.

4. More Oxygen

Go ahead, get yourself a plant. Trees, plants, and all things green not only bring some much needed vibrancy to normally bland, dull workspace, but they bridge that gap between indoor and outdoor. That being said it’s nearly impossible to go wrong having an indoor plant.

5. Play Time

Don’t ever let employees feel like they’re chained to their desk. Sitting at a desk does not equate to billable hours or even doing your best thinking. If you want your team to stay motivated and refreshed, you should be encouraging them to take regular breaks. For example: each Friday, we incorporate employee-suggested games to play and bond as a company.

6. Keep it Tidy

Clutter takes up space, and you have a limited amount to work with already. Working in a clean, attractive office can have tremendous effects on the interactions between co-workers and managers. Make sure everything is tidy so that you’re making most of your space. At the end of the day, just clean up and re-align the things that were moved— don’t be lazy.

7. Embrace Downtime

Provide a segregated place for employees to unwind — employees need breaks and need to have some form of social interaction. Providing a location for employees to unwind without disturbing employees at work will help morale tremendously.

8. Foster Creativity

What’s that, not everybody like white walls, white ceilings, and soulless lighting? Just because it’s an office, doesn’t mean it has to be an office. Remember, your office is a reflection of your brand. Decorating in accordance with your brand will help your team stay in touch with it. Part of this is about giving freedom to employees to customize their work environment to suit their needs, but another part is enabling them to do so. Offer resources, incentives, and encouragement to be creative in new and exciting ways.

9. Mix It Up

One of my favorite places to work – is from home. Having a break working from your home office every once in awhile can help exponentially. While not everyone has the freedom to work at home, everyone should be given the opportunity, at least on occasion. The relaxation and freedom it offers is perfect for some people.

10. Party

Finally, learn when to unwind and have a good time! Parties, are easy opportunities to relax and unwind when fostering a creative, inclusive environment. Everyone loves employee birthday celebrations, with ice cream and and of course cake! Plan them to place during work hours so you break up the week and thank employees for their hard work, while improving company culture.

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6 Reasons Why Hiring A Professional Graphic Designer is a No Brainer

May 4th, 2016 Posted by Website Design 0 comments on “6 Reasons Why Hiring A Professional Graphic Designer is a No Brainer”

As most small business owners do, they try to cut corners when first opening their doors, and unfortunately skimping on your businesses look and feel can be a costly fix later on.

While it seldom appears on the balance sheet, a strong, well-supported brand and logo is one of a company’s most endearing assets. To be honest, graphic design requires a creative expert. There is a major difference between a $25 quick and dirty logo you purchased online, and one that has been customized to fit you and your businesses.

Many clients have an idea of what they want their business materials to look like, but have no way to convey them. Leave it to the expert. Good graphic designers will know the best approaches to communicate your products and services to your customers. They will know what your competition does (because they will research it), the will take your preferences into mind and then come up with a number of creative solutions to get your message across. Most importantly they will develop the logo/art in the proper software so that it can be printed by any printer, and displayed on any computer screen.

1. Save Time

What font should you use? How do you make an icon? You have enough on your plate already. Do you really want to spend time trying to design a good logo? A graphic designer can come up with a design and also publish a brand identity document, in a quarter of the time it will take you to do it yourself.

2. Save Money

A graphic designer will know the most cost effective ways to design branding materials and keep your costs to a minimum. By the time you learn how to use that page layout software that came free with your computer, you may have invested several hours. Couldn’t that have been used more productively? Also, a designer can make a proper file in their graphic suite software, that printers and web developers will not have an issue with.

3. Professionally Designed Logos Help You Stand Out

Having a professionally designed logo is what’s going to raise your business above your competition. Using something you bought cheap online is not going to help you stand out from your competition. The only way people are going to remember you and your business is if your materials stand out.

4. Keeps Your Brand Consistent

If you’ve gone through the effort of hiring a designer, but then try and mimic their work on your own, your look and feel may lose it’s edge by being inconsistent. A designer will know which fonts to use and where, they will keep font sizes and colors consistent and ensure the overall look and feel of all your materials capture your brand.

5. Get The Logo You Want

Designers work with you. You hired them for a reason. Their end goal is to make sure you are satisfied. They want to ensure you feel confident in your brand’s look and feel before they send over the approved files.

6. You Gain Another Perspective

Designers are generally pretty creative folks, and they like to help their clients get the most out of every project. Professional graphic designers and creative marketing teams gather to discuss the state of the industry. It’s in these “secret sessions” where all the magic happens. And the best part is that is – you get to be included. All graphic designers love to do is present their creative ideas. So why not get in on the fun and hire one?

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Don’t start your business off on the wrong foot. Make a lasting impression with the right logo, the proper branding and the right marketing materials to help you get your business off the ground.

Now Legend Web Solutions offers custom logo design and branding with our new hire Sarah Whitney, Art Director and Graphic Designer. For more information on this topic, or help with your brand and logo call us at 503.576.9330.
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