Is the primary visual DNA of your company’s brand.
And though it can also reference grammar, tone, word usage and point of view. Essentially, it’s used to describe, define and present examples of what your identity looks like in various visual media such as print, Internet and broadcast.
WHY IS IT IMPORTANT?
Branding separates you from competitors and helps your consumers remember what you are all about.
- Clearly, delivers the message
- Confirms your credibility
- Emotionally connects your target prospects with your product and or service
- Motivates the buyer to buy
- Creates User Loyalty
LET’S START WITH THE LOGO
PICKING the right FONTS
Luckily, typography has been around a lo-oong time.
Typographic rules and conventions have had plenty of opportunity to establish themselves and there are loads of resources to help you out. The only problem is that by searching the internet you’re only going to find yourself confronted with millions of options.
Keep the essentials in mind. When you’re selecting multiple fonts to work together it’s crucial that you maintain both unity and variety.
A font is a set of printable or displayable text characters in a specific style and size. The type design for a set of fonts is the typeface and variations of this design form the typeface family.
Typeface – Helvetica italic is a typeface
Typeface Family – Helvetica is a typeface family
Font – Helvetica italic 10-point is a font
The beautiful art of designing and arranging different types of web fonts, letters, words and paragraphs used to create great web design as per priorities. Web typography helps online reader to connect text with images without any hassle.
Typography – the way in which the type is laid out to best achieve the desired visual effect and to best convey the meaning of the reading matter.
Kerning – the process of adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result.
Tracking – refers to a consistent degree of increase (or sometimes decrease) of space between letters to affect density in a line or block of text.
Leading – refers to the distance between the baselines of successive lines of type.
THE Psychology of COLOR
Color plays an important role in our everyday lives. It connects to our feelings in a unique way, making it a powerful marketing tool to harness when making design decisions. Your color choices need to reflect the message you want to share about your upcoming event or product.
Usually, color is the first thing that will draw the eye and visually guide your visitors, which is why it’s important that the colors in your design are purposeful and have meaning in their use.
PICKING THE Right Colors for YOUR WEBSITE
REMEMBER THE the Power of WHITESPACE
Why Does Whitespace Matter?
As a designer, I’ve always believed that whitespace is THE fundamental building block of good design. When designers talk about whitespace, they actually mean negative space, the space between elements in a composition. It is the portion of the page left unmarked; the space between graphics, margins and gutters.
It is the space between columns, between lines of type or figures that provides visual breathing room for the eye.
Whitespace is an important element of design for good reason. If used well and correctly, it can transform a design and provide many advantages to your website.